My Marathon Life Consumer Health Data Privacy Policy
This Consumer Health Data Privacy Policy (“Policy”) applies specifically to Consumer Health Data collected and processed by My Marathon Life, Inc. (“My Marathon Life”) through our Services pursuant to Washington’s My Health My Data Act (“MHMDA”) and similar laws regulating Consumer Health Data.
For more information about My Marathon Life’s privacy practices, please consult our Privacy Policy.
Definitions
For purposes of this Policy, the following definitions shall apply:
– “Consumer Health Data” means Personal Information that is linked or reasonably linkable to a consumer and that identifies the consumer’s past, present, or future physical or mental health status. It includes any information that is regulated as “consumer health data” under the MHMDA and similar health privacy laws in effect in other jurisdictions.
– “Personal Information” means information that identifies or is reasonably capable of being associated or linked, directly or indirectly, with a particular consumer. “Personal Information” does not include non-identified information or information that is reported in the aggregate (provided that such aggregated information is not identifiable to a natural person).
Any term not specifically defined above shall have the same meaning as in our Privacy Policy.
Collection of Consumer Health Data
When you sign up for our personal health record services through our Web App, we may collect any consumer health data that you provide to us. This may include your:
– Health conditions, treatment, diseases, or diagnosis;
– Health-related surgeries or procedures;
– Bodily functions, vital signs, symptoms, or other health-related measurements;
– Diagnoses or diagnostic testing, treatment, or medication;
– Reproductive or sexual health information;
– Data that identifies you seeking health care services; and
– Information that we derive from non-health data to associate or identify individuals with any of the categories of Consumer Health Data identified above.
We collect the above categories of Consumer Health Data for the following purposes:
Providing our products and services, such as helping you track, understand, and optimize your energy, organ health, and longevity through cutting-edge lab tests, genomic insights, research-backed recommendations and Artificial Intelligence, providing customer service or support, communicating with you, providing online tools and features, and otherwise providing you with our Services.
Training and refining our artificial intelligence and machine learning models, so that we can improve the performance, accuracy, and safety of our Services. This process helps us enhance features such as personalization, automation, and predictive capabilities.
Advertising and marketing, such as sending you offers for special products and services via mail, email, or text message, displaying online advertising, targeting our offers or promotions, and evaluating or improving the effectiveness of our marketing efforts.
Conducting analytics and research, such as examining which parts of our website you visit or which aspects of our mobile app you find most useful, evaluating user interface and experiences, testing features or functionality, performing debugging and error repair, and analyzing the use of our Services.
Improving our products and services, such as personalizing and optimizing your website and mobile experiences, recognizing you across different browsers and devices you use, improving existing products and services, and developing new products and services.
Carrying out legal and business purposes, such as complying with applicable laws, responding to civil, criminal, or regulatory lawsuits, subpoenas, or investigations, exercising our rights or defending against legal claims, resolving complaints and disputes, performing compliance activities, conducting human resources activities, and otherwise operating, managing, and maintaining our business.
Creating aggregated and de-identified information, such as using or modifying the information described in this Privacy Policy in a manner that does not allow us to reasonably identify you. For example, we may compile aggregated statistics to understand health trends or to research the percentage of users accessing a specific feature or ordering a specific test. We can use and disclose this aggregated or de-identified information for any purpose, unless an applicable law says otherwise. We will maintain and use such information in deidentified form and not attempt to reidentify the information, except where reidentification is allowed by law for particular purposes. In those situations, we will use the re-identified data in a manner consistent with this policy and applicable law.
We collect the above categories of Consumer Health Data from the following sources:
– You directly when you provide such information to us as part of using our Services.
– From our lab partners when you conduct a test that we offer.
– Your medical provider or other sources, with your permission.
– You automatically when you interact with our Services.
– Analytics providers.
– Other third-party service providers.
Sharing of Consumer Health Data
Analytics. We may share any of the categories of Consumer Health Data described in the “Collection of Consumer Health Data” section above with the following third parties and for the following purposes:
Service Providers. We use other companies to provide services on our behalf and to help us run our business. We may share information with these service providers, or they may collect information on our behalf, for various business purposes. For example, we use service providers for hosting and securing our information systems, communicating with our customers, and analyzing and improving our Services.
Lab Services and Provider Partners. We have partnered with Quest Diagnostics to provide outpatient clinical laboratory and pathology services to our clients, as well as with providers to provide you with clinical support. These partnerships may involve sharing personal health data, with your permission in accordance with applicable law.
We partner with certain third parties to obtain the automatically collected information discussed above and to engage in analysis, auditing, research, and reporting. These third parties may use web logs or web beacons, and they may set and access cookies on your computer or other device. In particular, the Site uses Google Analytics to help collect and analyze certain information for the purposes discussed above. You may opt out of the use of cookies by Google Analytics here.
Third parties designated by you. We may share your personal information with other third parties where you have instructed us or provided your consent to do so. For example, we may also share personal information, with your medical provider (and/or their affiliated organization).
Legal purposes. We may use or share your information with third parties when we believe, in our sole discretion, that doing so is necessary:
– To comply with applicable law or a court order, subpoena, or other legal process;
– To investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions, or situations involving threats to our property or the property or physical safety of any person or third party; or
– To establish, protect, or exercise our legal rights or defend against legal claims.
Business transactions. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in or financings, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares), for example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of My Marathon Life as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets. If My Marathon Life is involved in a merger, acquisition, or sale of assets, we’ll continue to ensure the confidentiality of your personal information and will attempt to provide affected users notice before personal information is transferred or becomes subject to a different privacy policy.
Exercising Your Rights
In accordance with applicable law, you may have the following rights in relation to your Consumer Health Data:
– The right to confirm whether we are collecting, sharing, or selling (if applicable) your Consumer Health Data;
– The right to access your Consumer Health Data, including a list of all third parties and affiliates with whom we have shared or sold the Consumer Health Data and an active email address or other online mechanism that you may use to contact these third parties;
– The right to withdraw consent for our collection, sharing, and selling of your Consumer Health Data;
– The right to delete your Consumer Health Data; and
– The right to correct or amend any Consumer Health Data that we have on file about you.
For additional rights that may apply to your Personal Information, please review our Privacy Policy.
To exercise any of these rights, please contact us by email at info@mymarathonlife.com with your name and email address. If you are an accountholder, you may also exercise your rights directly through your account.. You may also designate an authorized agent to submit a request on your behalf. To designate an agent, please also send us a written and signed document by both you and the agent that authorizes the agent to act on your behalf. You may also use a power of attorney. Please note that we will still require you to provide sufficient information to allow us to reasonably verify that you are the person about whom we are receiving a request. We will respond to any request you submit in the time period required by applicable law and will allow you to appeal any decision we make in response to such request in accordance with applicable law. Appeals may be submitted to info@mymarathonlife.com. If we deny your request and your information is protected by Washington’s My Health My Data Act, you may file a complaint to the Washington Attorney General’s office through this link: https://www.atg.wa.gov/file-complaint.
Note that we do not “sell” Consumer Health Data, as that term is defined under applicable laws.
Changes to this Policy
We may review and amend this Policy from time to time to ensure that an appropriate level of protection for your Consumer Health Data is maintained. All amendments will be posted on this website.
POLICY EFFECTIVE DATE: October 1st 2025.
